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Direct linkRalph E. McKinney Jr.; Ben Eng; Ricky J. Weible – Journal of International Education in Business, 2024
Purpose: This paper aims to present a case study on how the strong relationships with multiple stakeholder groups can benefit educational programs through the curriculum redesign process by using the experience of Marshall University and Intuit. Design/methodology/approach: This paper highlights how Marshall's faculty used Intuit's Design Thinking…
Descriptors: Curriculum Development, Educational Innovation, Business Administration Education, College Faculty
