Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

Elite schools, long tasked with creating a future national elite, often now find themselves competing in a global education market. This article explores how one such school, in Switzerland, articulates with the global imaginary of its local geography -- in particular, with images of luxury tourism and safety -- to appeal to a globally wealthy…

The first of two volumes dedicated to this little-explored topic, this volume gathers international perspectives to critically assess how Waldorf education has been perceived and discussed in both public and academic arenas. The book thereby challenges the historical concept of Waldorf education as an international movement championing…