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Direct linkMarta Retamosa; Angel Millán; Juan A. García – Journal of Marketing for Higher Education, 2024
The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…
Descriptors: Foreign Countries, High School Students, College Bound Students, College Choice
