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From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action
Peer reviewed
Direct linkIsabel Rodriguez-Tejedo; Cristina Etayo – Journal of Marketing Education, 2024
This study analyzes the effectiveness of two low-cost and easy-to-implement activities (a brief talk and a case discussion) in engendering interest and awareness toward climate action in a typical Principles of Marketing course. Our findings indicate that, consistent with existing research, women are more likely to be concerned about climate…
Descriptors: Marketing, Business Administration Education, Climate, Introductory Courses
Chrysi Rapanta; Fabrizio Macagno; Gard Jenset – European Journal of Psychology of Education, 2025
It is broadly admitted that social contexts of reasoning may prompt children and adolescents to improve the quality of their reasoning. However, it is not clear how this quality may be assessed when it comes to arguments expressed within oral interactions in diverse settings (whole-class or small-group discussions) by students of different ages…
Descriptors: Dialogs (Language), Interpersonal Communication, Persuasive Discourse, Classroom Environment
