Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
Descriptor
| Advertising | 1 |
| Attachment Behavior | 1 |
| Behavioral Objectives | 1 |
| Citizenship | 1 |
| Competition | 1 |
| Consumer Economics | 1 |
| Foreign Countries | 1 |
| Helping Relationship | 1 |
| Marketing | 1 |
| Reputation | 1 |
| Student Attitudes | 1 |
| More ▼ | |
Source
| Journal of Marketing for… | 1 |
Author
| Khurram Sharif | 1 |
| Mouna Sidi Lemine | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Qatar | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkKhurram Sharif; Mouna Sidi Lemine – Journal of Marketing for Higher Education, 2024
This study examined the impact of university services on customers' (students') Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the role customer service generated EBA played in motivating students to exhibit voluntary and extra-role behaviors. Using 568…
Descriptors: Universities, Student Satisfaction, Consumer Economics, Helping Relationship
