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"Looking for a Better Future": Examining African Portuguese-Speaking Students' Motivation to Study in Portuguese Higher Education
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Catarina Doutor; Natália Alves – Educational Process: International Journal, 2024
Background/purpose: While the existing literature explores the internalization of higher education, a significant gap remains in comprehending the motivations behind international students choosing Portuguese higher education. This study aims to address this gap by examining the motivations of a specific group within Portuguese universities:…
Descriptors: Portuguese, Native Language, Foreign Students, College Choice
The Application of an Innovative Model to Measure University Brand Image. Differences between English, Spanish and Portuguese Undergraduate Students
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Purificación Alcaide-Pulido; Helen O'Sullivan; Chris Chapleo – Journal of Marketing for Higher Education, 2024
Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…
Descriptors: Cross Cultural Studies, Social Responsibility, Marketing, Ethics