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Direct linkMuhammad Mohsin Butt; Jeroen Huisman; Dildar Hussain; Muhammad Alam; Muslim Amin – Journal of Marketing for Higher Education, 2024
In this research we attempt to empirically validate a model - using signalling theory - that explains important antecedents and consequences of students' attitude towards internationally accredited business schools. Using a quasi-experimental design, we collected data from undergraduate students of eight countries across four scenarios. The…
Descriptors: Business Schools, Student Attitudes, Accreditation (Institutions), Global Approach
