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Direct linkSamer Elhajjar; Laurent Yacoub – Journal of Marketing for Higher Education, 2024
New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…
Descriptors: COVID-19, Pandemics, Environmental Influences, Student Recruitment
