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Samer Elhajjar; Laurent Yacoub – Journal of Marketing for Higher Education, 2024
New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…
Descriptors: COVID-19, Pandemics, Environmental Influences, Student Recruitment
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Abdel Rahman Mitib Altakhaineh; Marwa Ahmed Mohammad; Aseel Zibin – Journal of Applied Research in Higher Education, 2024
Purpose: Due to the high expense of obtaining and accessing scientific research, readers with diverse financial abilities are not offered equal opportunities. This study investigates the preferences for journal access types among Arab university academics and explores the implications of publishing research articles in open access vs closed access…
Descriptors: Open Educational Resources, Arabs, College Faculty, Teacher Attitudes