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Download full textOthman Khalid Al-Shboul; Nisreen Naji Al-Khawaldeh; Asim Ayed Alkhawaldeh; Hady J.Hamdan; Ahmed Sulieman Al-Oliemat – Eurasian Journal of Applied Linguistics, 2024
The use of language in digital discourse for marketing has rapidly developed through mass media. This paper elucidates how advertisers employ various pragmatic strategies to persuade the recipient to act (behavior) by purchasing specific products. This study utilized different theoretical and conceptual frameworks (Theory of Reasoned Action and…
Descriptors: Marketing, Psycholinguistics, Discourse Analysis, Language Usage
