Purpose: This research examined the direct and indirect effect of university social responsibility (USR) on student loyalty through the mediation of service quality and university image. Design/methodology/approach: The sample includes 35 students from Universitas Sarjanawiyata Tamansiswa, a private university, and 74 respondents from Universitas…

This paper examines the evolving landscape of higher education publications, focusing on the emergence of new models that are reshaping scholarly discourse and dissemination. Through a comprehensive review of literature, we analyze the trends, challenges, and opportunities presented by these new models. Our exploration encompasses diverse…

This study proposes a new giving behavior model for higher education institutions (HEI), featuring alumni connectedness as a primary predictor. This contrasts with previous studies that measured variables that showed an inconsistent influence as predictors of alumni's desire to contribute. Alumni connectedness, built from socio-psychological…

This research conducted a combined bibliometric and scholastic analysis for characterizing and assessing rectors' academic performance and scholarly impact at public universities in Indonesia. This bibliometric study evaluated the academic performance of 82 rectors of public universities in Indonesia from 93 initial candidates, focusing on 2706…

Purpose: Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious…

Team-based project (TBP) has been implemented in some universities to encourage students to be creative and motivated to develop some projects. However, not all EFL teachers in higher education can effectively apply TBP in generating the projects, including English instructional tools for young learners developed by EFL pre-service teachers. This…