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| Sri Suranta | 1 |
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Direct linkSri Suranta; Rahmawati Rahmawati – Journal of Applied Research in Higher Education, 2024
Purpose: This research examined the direct and indirect effect of university social responsibility (USR) on student loyalty through the mediation of service quality and university image. Design/methodology/approach: The sample includes 35 students from Universitas Sarjanawiyata Tamansiswa, a private university, and 74 respondents from Universitas…
Descriptors: Foreign Countries, Social Responsibility, Educational Responsibility, College Role
