Against the background of expanding parental choices and declining global birth rates, schools are experiencing rising competition regarding student enrolment. Schools have responded by strategically presenting information about their students' academic achievement and whole-person development orientation in the hope of attracting parents'…

This paper presents empirical evidence on kindergarten admission preparation services in Hong Kong. Parents increasingly turn to tutoring companies for a range of services, such as social skills training, portfolio editing, mock interviews, and parental consultation. We used qualitative methods to capture the views of parents, teachers, tutors,…

This study examines the value priorities of Chinese parents regarding their children's education in globally competitive context. Although Chinese parents are often viewed as being excessively controlling of their children and preoccupied with their academic performance, research indicates that contemporary Chinese families hold diverse beliefs…