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The COVID-19 Pandemic and Quarantine in Rural South Georgia: A Qualitative Phenomenological Study on the Class of 2020 in a Rural Georgia Community
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Fred Hudson Christian IV – ProQuest LLC, 2024
The problem to be addressed is the impact of the COVID-19 pandemic on the graduating class of 2020 in a rural South Georgia community. This qualitative study explores the effect that the COVID-19 pandemic had on student mental wellbeing, relationships, education, and post-secondary decisions. The study is framed by the rural environment where the…
Descriptors: COVID-19, Pandemics, School Closing, Rural Areas
The Effects of Commitment and Trust on the Relationship between Service Quality and University Brand Loyalty in Time of Crisis
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Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics