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Direct linkKaren E. Mishra; Tracy L. Tuten; Aneil K. Mishra – Journal of Advertising Education, 2024
Organizations are building sustainable practices due to newer regulations and a commitment to the greater good. They are targeting the majority of consumers who want to live a sustainable lifestyle. As a result, universities have an opportunity to integrate sustainability topics into their coursework. This study addresses a curriculum gap that…
Descriptors: Sustainability, Universities, Advertising, Course Content
