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Direct linkAnan Wan – Journal of Advertising Education, 2024
This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…
Descriptors: Advertising, Social Media, College Students, Commercial Art
