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Direct linkAlex Milovic; Moumita Das Gyomlai; Brian Spaid; Rebecca Dingus – Marketing Education Review, 2024
The recent popularity of ChatGPT and artificial intelligence chatbots presents both challenges and opportunities for incorporating this modern technology in the classroom. This paper introduces an activity that uses ChatGPT to help students practice their role playing sales skills. The benefits of using this AI chatbot for role play training…
Descriptors: Artificial Intelligence, Role Playing, Man Machine Systems, Natural Language Processing
