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University-as-a-Service: Designing Thinking Approach for Bangkok University Business Innovation Curriculum and Service Development

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Chulatep Senivongse; Alex Bennet – Innovations in Education and Teaching International, 2024

This study explores the implementation of the university-as-a-service (UaaS) paradigm in higher education. Through qualitative research, it examines student and stakeholder experiences to inform the redesign of university programmes. The UaaS model aims to enhance university engagement with the business ecosystem and meet the demands of the…

Descriptors: Foreign Countries, College Students, Student Experience, College Role