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Direct linkAmir Gharehgozli; Akash Gupta; Seung-Kuk Paik – Journal of Education for Business, 2024
Business Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework…
Descriptors: Undergraduate Study, Business Administration Education, Data Analysis, Program Implementation
