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Nonverbal Communication and Sales Performance: Do High and Low-Performing Sales Students Gesture in the Same Way?
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Lindsay R. Levine; Timothy C. Heinze; Adam Puckett – Marketing Education Review, 2024
Nonverbal communication impacts a broad range of human interactions and bears significant influence on understanding and perceptions. One of the most influential categories of nonverbal communication is kinesics, which includes physical gestures and other body movements. The current study develops a foundation for future kinesics education in…
Descriptors: Nonverbal Communication, Sales Occupations, Performance, Evaluation