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Download full textAbu Rashed Osman; Mohd Hasanur Raihan Joarder; Md. Kazimul Hoque; Jakowan – Journal of Education and e-Learning Research, 2024
The aim of this study is to explore the relationship between student engagement, brand image, student satisfaction and loyalty. Furthermore, the study intends to explore the mediating role of student satisfaction in the relationship between engagement and loyalty as well as brand image and loyalty in the context of higher education. A…
Descriptors: Private Colleges, College Students, Student Attitudes, Learner Engagement
