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Direct linkPeter C. Knight; Claudia C. Mich; Karen M. Peesker – Journal of Marketing Education, 2024
Several studies show that while collegiate sales programs effectively prepare students for sales careers, there are various opportunities to improve. In this research, we look at how sales education impacts the career preparedness of recent 4-year college graduates. We focus specifically on the development of self-leadership and sales-related…
Descriptors: Job Training, College Graduates, Entry Workers, Skill Development
