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Showing 106 to 120 of 191 results Save | Export
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Wilkinson, L. C.; Wilkinson, M. D. – Teaching in Higher Education, 2023
This paper provides a critical interrogation of government-led reform of higher education (HE) in England. Its focus is marketisation, and in particular, the concepts of 'value for money' (VFM), teaching excellence, and students as educational consumers. Hitherto, research on VFM in HE has been largely quantitative in nature and primarily focussed…
Descriptors: Teacher Effectiveness, Educational Change, Higher Education, Foreign Countries
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Odor Kingsley Ndubuisi; Jocelyn Okerogehne Emerho – Educational Research and Reviews, 2023
Petroleum products are very flammable and can ignite at extremely low temperatures if exposed to an open flame source or not handled appropriately. Individuals who handle petroleum products in the petroleum industry and fuelling stations are known as "petrol station attendants". The study was a descriptive cross-sectional study carried…
Descriptors: Foreign Countries, Service Occupations, Fuels, Industry
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Rashmi Mishra; Abhishek Mishra; Veenus Tiwari; Rajendra Kumar Jain – Quality Assurance in Education: An International Perspective, 2025
Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…
Descriptors: Learning Management Systems, Colleges, Reputation, Visual Aids
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Cheslock, John J.; Riggs, Sam O. – Higher Education: The International Journal of Higher Education Research, 2021
We examine listed tuition and institutional aid practices within the US private sector, a sector where market pressures are relatively strong and consequently influence organizational behavior. We present a conceptual framework that highlights three psychological aspects of pricing--the price-quality heuristic, ego-expressive aspects of aid, and…
Descriptors: Tuition, Student Financial Aid, Student Costs, Higher Education
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Wittau, Franziska – Journal of Social Science Education, 2021
Purpose: This article aims to discuss the influence of milieu-based daily life experiences on teaching social science studies by taking the example of consumption. It should be asked to what extent personal habitus in a Bourdieuian sense influences teachers' beliefs about consumer education in particular and social science education in general.…
Descriptors: Consumer Education, Teacher Attitudes, Social Sciences, Teaching Experience
Christine Meholic – ProQuest LLC, 2021
This study explored the relevancy of media literacy as college students obtained their news and information from social media sites. The past several decades have experienced a transformation from single-sourced, trusted news in newspapers and television to a multi-sourced, unchecked, and growing social media presence. News shapes social and…
Descriptors: Social Media, Media Literacy, College Students, Mass Media Effects
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Rand Al-Dmour; Hani Al-Dmour; Ahmed Al-Dmour – Journal of International Students, 2024
This study investigates the role of social media quality in mediating the effects of marketing mix strategies on international students' decisions regarding their study destinations, focusing on Jordanian universities. Integrating consumer behavior theories, the research aims to understand how marketing mix elements--product/program quality,…
Descriptors: College Choice, Mass Media Role, Marketing, Student Recruitment
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Deng, Tao; Kim, Hyejin; Uysal, Nur – Journal of Advertising Education, 2023
This paper explores the potential of a collaborative research laboratory to enhance advertising education by catalyzing student learning, engagement, and faculty interaction. By offering a comprehensive blueprint through this lab, we illuminate how institutions can leverage the benefits of such labs through immersing students in practical consumer…
Descriptors: Advertising, Professional Education, Teaching Methods, Faculty Workload
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Kyari, Adam Konto; Hudithi, Faisal Abdullah Al – International Journal of Learning and Change, 2022
This study investigates the factors influencing consumers' adoption of mobile banking in Nigeria using the innovation of diffusion theory. Data was collected via a five-point Likert questionnaire and analysed using factor analysis and multiple regression model. Revealed here is the fact that relative advantage, observability and complexity have…
Descriptors: Foreign Countries, Banking, Telecommunications, Handheld Devices
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Sotelo-Duarte, Manuel; Rajagopal – Qualitative Research Journal, 2022
Purpose: This paper aims to understand how mental time traveling impacts consumption by triggering nostalgia. The effects of nostalgic behavior are explored further in regards of its impact on dears and nears. Design/methodology/approach: This study is based on qualitative information from in-depth interviews. In total, 30 parents with children…
Descriptors: Foreign Countries, Parents, Memory, Emotional Response
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Sanjay Krishnapratap Pawar; Swati Amit Vispute – Journal of Marketing for Higher Education, 2024
The proliferation and increasing significance of AI-enabled voice assistants (AIVAs) for consumer purchase decisions imply the need for a better understanding of their acceptance in the higher education (HE) enrollment context. Using the Grounded Theory (GT) research method and a consumer value perspective, we examine the enrolment decision-making…
Descriptors: Foreign Students, Artificial Intelligence, Technology Uses in Education, College Enrollment
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Sanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
To attract and retain international students, institutional support services at Asian universities must add value from the student's perspective. This study aims to explore international students' experiences at Indian higher education institutions and understand their thoughts on how the university's International Student Office (ISO) could best…
Descriptors: Foreign Students, Student Attitudes, Student Experience, Academic Support Services
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David Amani – Cogent Education, 2024
The widespread popularity of corporate social responsibility (CSR) within universities has influenced various changes in the higher education sector, affecting the operations of higher education institutions in many developed and developing countries. Using institutional theory, this study explores the connection between university CSR and…
Descriptors: Social Responsibility, Corporations, Universities, Public Sector
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Chinchanachokchai, Sydney; McKelvey, James – Marketing Education Review, 2023
Technology continues to change and improve the marketing profession. Marketing research technologies such as eye-tracking and facial expression analysis allow marketers to gain more insights into consumer behaviors. Recently, these technologies have become more affordable and applicable in the classroom learning environment. A very recent addition…
Descriptors: Teaching Methods, Business Administration Education, Marketing, Eye Movements
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Pekkurnaz, Didem; Aran, Meltem A.; Aktakke, Nazli – International Journal of Child Care and Education Policy, 2021
Child care prices are expected to reflect the quality of provision. However, in contexts where there are high information asymmetries between the users of the services and providers, we may expect this link between quality and prices to be weaker. Turkey is selected for the study as it has a highly regulated child care sector where the costs of…
Descriptors: Educational Quality, Early Childhood Education, Child Care Centers, Accreditation (Institutions)
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