The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…

While the number of newspapers and the circulation of those remaining is decreasing, they are still the greatest contributor of new information into media ecosystems. Newspapers continue to pay an important role in setting the agenda, as other sources recycle and repackage their content. To assist students in learning concepts of newspapers,…

Reading achievement at the junior high level continues to be a concern in the United States and research has indicated that decreased reading motivation is one possible reason. Researchers have established that the use of authentic audiences leads to increased motivation and achievement at the elementary, high school, and college levels but have…

This research presents findings from a classroom-based case study to determine how a global competence framework influences first-year composition (FYC) students' understanding of global competency and cosmopolitanism. Sub-questions included examining how participants demonstrated skills as global and cultural communicators, how their perceptions…

The educational system in many contemporary African nations is faced with many challenges amongst which are the quest for effective teaching and learning methodology. This paper therefore examines the methodological value and inherent potentials within the ambits of drama/ cultural performances that embraces 'edu-tainment' concepts to identifying…

This article discusses two schemes for teaching writing in schools. One uses analysis of model texts into techniques and devices then application of these by students to their written compositions and one uses a process approach that includes pre-writing and exploring, drafting, sharing and discussing, revising and celebrating to exploit students'…

Children's cartoons and films are often dubbed for obvious reasons that children find reading subtitles a challenging process in a film. This study investigated the issue of Otherness and the strategies of its audiovisual translation in the Arabic dubbed version of "Masha and the Bear," a Russian cartoon film. The study examined the…

The purpose of our correlational, quantitative study was to determine if time spent using digital media (i.e. text messaging and social media) influences students' media writing self-perceptions (MWSPs). We measured students' perceived writing ability using the MWSP scale and their time spent using digital media with the social networking time use…

"Targeting an Audience: A Discussion of Relevant Variables and a Test of Priming" is a teaching activity created to further students' knowledge of persuasive message reception and priming--a persuasion tactic often used in advertising by brands. Explanations of intended courses, learning objectives, and rationale are provided to help…

The theorization of multimodality in academic scholarship is disconnected from how it is conceptualized by children. To bridge this gap, we analyzed 75 interviews with children about their digital video making. Analysis of their responses demonstrates children's socially-embedded, age-specific understandings of how modes operate, as well as when…

Much of the everyday lives of young people happens on social media, mainly those image-centric platforms, like Instagram. Participation in these platforms has increased practices of meaning-making associated with vernacular literacies. Digital production on Instagram articulates traditions from vernacular writing and photography and is…

This article presents the work of two female students in a rural school who were assigned to respond to a Shakespearean text with a Digital Video (DV) project. The study shows how the teacher provided students appropriate time, mediation, and space in allowing them to bring their out-of-school literacies and interests within an academic context.…

Pedagogical documentation is a text of multiple voices and audiences. Building on this idea, the study presented here aimed to explore to what degree and in what ways teachers' writing is shaped or constrained by their anticipation of parents as readers of documentation. Bakhtin's concept of addressivity was used to frame teacher--parent…

The translation of political discourse differs from the translation of texts in non-political contexts in which political discourse is highly profiled in terms of political sensitivity and policy orientation. It may potentially influence global peace and security. Understanding the features of translating China's political discourse from Chinese…

Since 1994, the London-based queer performance collective Duckie has produced thousands of events, from its regular Saturday club night to larger-scale immersive themed productions and, more recently, long-running projects working with specific underserved groups. In this edited interview, Duckie's three full-time employees, Simon Casson, Dicky…