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de los Reyes, Joy – Strategic Enrollment Management Quarterly, 2023
Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…
Descriptors: Social Media, Photography, Marketing, Student Recruitment
Hui Fang – ProQuest LLC, 2023
As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…
Descriptors: Higher Education, Competition, Marketing, College Choice
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Gannon, Jenna L. – Educational Considerations, 2022
Rural students pursue post-secondary education at a lower rate than their urban and suburban counterparts. While the college choice process is complex for all students, it is important to further examine this process for rural students because they are an underserved population. This study utilized Perna's (2006) college choice model to examine…
Descriptors: Student Experience, College Choice, Rural Areas, Creativity
Heather Levesque – ProQuest LLC, 2022
The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college; however, limited research exists on what impacts Gen Z students' college choice and how marketing and communication influence what college a student…
Descriptors: Young Adults, College Choice, Student Recruitment, College Freshmen
Blazek, Kristen A. – ProQuest LLC, 2022
The choice of college and careers are not simple. The choices students make when selecting a college can affect them for their entire life. Tressie Cottom (2017), in her book, "Lower Ed," describes our educational journey like a stream (Cottom, 2017). We are all traveling down the stream of life, and there are rocks and forks. The…
Descriptors: Females, Womens Education, For Profit Colleges, College Students
Robert Thomas Gutman – ProQuest LLC, 2024
Low-income students are underrepresented at selective colleges. Most evaluative criteria used by admissions officers are correlated with income, including test scores and performance in high school. Inspired in part by the current state of the use of testing in college admissions, this study examines how the quality of colleges attended by…
Descriptors: College Applicants, Low Income Students, Admissions Officers, Admission Criteria
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Ilker Cingillioglu; Uri Gal; Artem Prokhorov – Education and Information Technologies, 2024
This study presents a novel approach contributing to our understanding of the design, development, and implementation AI-based systems for conducting double-blind online randomized controlled trials (RCTs) for higher education research. The process of the entire interaction with the participants (n = 1193) and their allocation to test and control…
Descriptors: Artificial Intelligence, Higher Education, Comparative Analysis, College Choice
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Eric Bettinger; Andreas Fidjeland – Education Economics, 2024
State and federal governments invest millions of dollars in providing accurate and relevant information on expected outcomes to students pursuing higher education, but whether such information targets what students value about college is unclear. We use new survey data to identify the extent to which conventional indicators for college quality and…
Descriptors: Alumni, Institutional Characteristics, Institutional Evaluation, Reputation
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Shannon Hayes Buenaflor; Casey Maliszewski Lukszo; Allison LaFave – Journal of Adult and Continuing Education, 2024
Recent research reveals that many students are "swirling," or transferring more than one time, and not always vertically. This rise in swirlers suggests that some students choose transfer institutions that do not fit their needs. Yet, very little research examines the choices students make as they seek to transfer from one school to…
Descriptors: College Transfer Students, Reverse Transfer Students, Educational Mobility, College Choice
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Shani Jonson – Learning Assistance Review, 2024
In the article "Understanding Writer Center Use among Community College Students," Christina Savarese addresses the reasons students use the writing center, understanding those reasons, and using them to identify ways the writing center administrators and tutors can better serve their student population. Additional research findings…
Descriptors: Community Colleges, Writing (Composition), Laboratories, Decision Making
Daeun Jung – ProQuest LLC, 2024
This study explores the role of social media in addressing educational inequity, focusing on prospective first-generation students' college exploration. The study answers two questions: (1) how do prospective first-generation students describe their social media usage related to college? (2) how do prospective first-generation students describe…
Descriptors: First Generation College Students, Social Media, Role, Equal Education
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Victoria de Leon Born; Kristinn Hegna; Kristin Beate Vasbø – British Journal of Sociology of Education, 2024
Young people's room for autonomy and independent life choices is challenged by intensive parenting practices and ambiguous ideals underpinning the youth-parent relationship. In this article, we explore how young people make sense of and relate to parental influence as they are about to make choices of higher education. Through Foucauldian…
Descriptors: Foreign Countries, High School Students, College Choice, Parent Influence
Nikki Lynne Mee Kahealani Chun – ProQuest LLC, 2024
This research study makes a significant contribution to understanding the experiences of Native Hawaiian students in higher education and their college choice process. Research and literature focused on or inclusive of Native Hawaiians in higher education is scarce and limited (Reyes, 2018), so there is very little known about how Native Hawaiian…
Descriptors: College Choice, Hawaiians, Culturally Relevant Education, Educational Experience
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Duong, Minh-Quang; Nguyen, Van-Tuong; Bach, Thi-Ngoc-Dung; Ly, Binh-Nhung; Le, Thi-Yen-Di – International Journal of Education and Practice, 2023
Postgraduate students' university selection decisions are influenced not only by the students themselves or their families, but also by internal university factors. This study evaluated the reasons for pursuing postgraduate education and investigated how family's socioeconomic status and the university's internal environment factors influenced…
Descriptors: Foreign Countries, Graduate Students, Socioeconomic Status, College Choice
Brandon Neal Edwards – ProQuest LLC, 2023
Although evangelicals have long been skeptical about non-sectarian higher education, the current climate in the United States necessitates a fresh look at possible sources of their beliefs. This is relevant since many of the current culture wars center on education. For instance, book bans in Texas public schools, funded by evangelicals, take aim…
Descriptors: Ecology, Ethnography, Christianity, Religion
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