For decades, there has been a well-coordinated effort to unmake public education in Canada and around the globe. Neoliberal reformers have undermined public education through increased privatization, marketization, and managerialism. Government austerity measures have shaped policy that falsely necessitates, validates, and legitimizes the…

The neoliberal turn has driven attempts to marketize education, but how does marketization occur? In this article I draw on ethnographic and linguistic-ethnographic methods to investigate marketization through a microanalytic lens. My investigation focuses on a team of educational professionals, who participated in a workshop led by an…

In this study, I inquire into Teacher Ambassador Programs through the utilization of theoretical concepts such as aspirational labor (Duffy, 2017), capital (Bourdieu, 1984; 1986), and cruel optimism (Berlant, 2011). I describe how women are produced to aspire for neoliberal capitalist subject positions, such as the "good enough woman…

The text seeks to discuss the impacts of the COVID-19 pandemic on the educational sector considering the rise and expansive of a learning-market. The spread of contagion directly affected educational systems across the globe. Remote education emerges as a solution by governments to reduce the consequences of the suspension of classes. The use of…

Education markets have spread worldwide over the past few decades. Frequently, the expansion of markets in education is presented by their promoters as a means to improve the opportunities of the most socioeconomically disadvantaged students. However, the evidence available shows that market-oriented policies that enhance competition and choice…

Enrollment pressures and other considerations spur Master of Public Administration online offerings, and specific skillsets are needed for implementation. Online program management providers (OPMs) are for-profit companies that bundle services to establish academic programs in exchange for tuition revenue sharing agreements, upfront fees, or a…

The aim of this study is to analyse how formal adult education in Sweden is enacted locally. For this analysis, the data consist of a nationwide survey sent to Swedish municipalities, background data on municipalities from public statistics and interviews with representatives of 20 municipalities. Swedish formal adult education, which includes…

Marketing in schools has a new twist, and teachers are at the center. Corporate firms, particularly those producing education-technology products, have contracted with teachers to become so-called brand ambassadors and micro-influencers. Scant research, however, has examined these brand ambassador arrangements, leaving policymakers uninformed…

Managing the future has become one of the major focuses of global governance in education. In its current mode, education seems unable to answer the needs and interests of the market and future megatrends, such as globalisation and digitalisation. Calls for precision education to introduce the usage of digital platforms, artificial intelligence in…