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Entrepreneurial Skills for Business Education Graduates' Employability in Cross River State, Nigeria
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Akeke, M. N. G.; Oche, P. E.; Akuegwu, B. A.; Ushie, P. U. – Educational Research and Reviews, 2022
This study examined the differences between the responses of federal and state universities on entrepreneurial skills required for business education graduates' employability in Cross River State. Specifically, the study examined the difference between the responses of federal universities and state universities on planning skills, marketing…
Descriptors: Entrepreneurship, Business Education, Employment Potential, Foreign Countries
Influence of Business Model and Marketing Environment of Thai Gems and Jewellery during COVID-19 Pandemic: Opportunities and Challenges
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Sujinda Chemsripong – International Journal of Learning and Change, 2024
This research aims to analyse the key factors of the gem and jewellery business affecting Thailand's export performance, and to examine the relationship between the business model, marketing environment, and the export performance of the gem and jewellery industry in Thailand during the COVID-19 pandemic. Quantitative research based on 400…
Descriptors: Marketing, COVID-19, Pandemics, Business Skills
Blogging Our Way through the Semester
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Weidmann, Susan – Schole: A Journal of Leisure Studies and Recreation Education, 2023
Adapting an assignment for a hybrid class, students learned to consider business feasibility elements through blogging about an industry of their choice and then presenting a recorded "Ted Talk." Lessons learned include that students are lacking in digital design skills and the ability to present in a story-telling format. Adding…
Descriptors: Student Journals, Electronic Journals, Blended Learning, Public Speaking
Utilizing Interactive Visual Multimedia to Improve Business Capabilities and Financial Management Competencies of Women Vegetable Farmers
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Oberiri Destiny Apuke; Khowanas Saeed Qader; Bahiyah Omar; Ugwuanyi Chidi John; Charles Chukwudi Eze; Ngozi Agujiobi-Odoh; Gever Esther Rita; Gever Verlumun Celestine – Interactive Learning Environments, 2024
This study examined the usefulness of interactive visual multimedia in improving business capabilities and financial management competencies of women vegetable farmers. The researchers utilized a quasi-experimental design and assigned participants to a training group (n = 270) and a no-training group (n-270). The result of the study showed a…
Descriptors: Multimedia Materials, Interactive Video, Money Management, Females
Understanding Instructional Needs of Entrepreneurs Learning Social Media Marketing
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Kathryn Ann Tomlinson – ProQuest LLC, 2022
Research has shown that early adoption of innovations often converges with the need for knowledge. The purpose of this basic qualitative study was understanding what types of instruction small business owners and their employees required to fill a gap in learning necessary skills to launch and maintain social media marketing campaigns. The…
Descriptors: Entrepreneurship, Social Media, Marketing, Educational Needs
Developing Context-Relevant Project Experiences for Marketing Analytics Students
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Lim, Jeen-Su; Heinrichs, John H. – Decision Sciences Journal of Innovative Education, 2021
Today's firms are inundated with a huge volume of data and face requirements to use this data to gain and maintain competitive advantage. In this teaching brief, we address the confirmed analytic skills gap by providing context-relevant learning experiences to business students. Specifically, a marketing analytics project development model is…
Descriptors: Marketing, Data Analysis, Business Administration Education, Student Projects