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Marketing Tourism and Hotel Management Schools in the Context of Higher Education Globalization and Student Mobility through Improved Curriculum and Industrial Training Offerings
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Bas Collins, Ayse; Gunduz Songur, Aysegul; Dogan, Seden – Journal of Global Education and Research, 2021
Recent research from international statistics indicate an important flow of student mobility all over the world, creating a need to provide comprehensive information regarding educational institutions involved in the process. This study examines and compares tourism and hotel management (THM) programs at different levels, including the nature of…
Descriptors: Marketing, Tourism, Hospitality Occupations, Student Mobility