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Direct linkPardo-Guerra, Juan Pablo; Pahwa, Prithviraj – Sociological Methods & Research, 2022
This paper considers the adoption of computational techniques within research designs modeled after the extended case method. Echoing calls to augment the power of contemporary researchers through the adoption of computational text analysis methods, we offer a framework for thinking about how such techniques can be integrated into…
Descriptors: Case Studies, Research Design, Marketing, Social Science Research
