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Direct linkDreamson, Neal; Rhee, Joohwan; Han, Jungseok; Lee, Minjoo; Ro, Yunjoo – International Journal of Art & Design Education, 2023
Persona design aims to increase students' ability to understand their target users and address their needs. Yet, there is a lack of conceptual frameworks that help students systematically conceptualise user needs, specifically the two key requirements of persona design: representativeness and empathy. In this study, we find an alternative method…
Descriptors: Instructional Design, Audience Awareness, Empathy, User Needs (Information)
Baaki, John; Tracey, Monica W.; Bailey, Elizabeth – TechTrends: Linking Research and Practice to Improve Learning, 2023
We have explored designers having empathy for the audience of focus, designers using empathy as a means to an end, and designers using empathy to deliver a meaningful design deliverable. Our research has evolved from studying how designers reflect on their own design context and the audience's given circumstance to designers acting on moments of…
Descriptors: Graduate Students, Student Projects, Empathy, Audience Awareness
