To ensure validity in survey research, it is imperative that we properly educate doctoral students on best practices in data quality procedures. A 14-year analysis of 679 studies in the AIS "Basket of 8" journals noted undercommunication in the most pertinent procedures, consistent across journals and time. Given recent calls for…

Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of…

This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

As the number of jobs in the science, technology, engineering, mathematics (STEM) workforce grows exponentially, there has never been a more important time to provide students with real-world learning opportunities that have 21st century implications. Measuring things that matter is a fundamental skill that formulates the backbone of many concepts…