National brands of the Kazakh people are insufficiently researched based on the special criteria for defining the concept of a brand from a scientific perspective. This article is relevant in this context. Interest in branding and its formation is a topic staying relevant. It is a driving force behind globalization and international competition.…

At a time when "difference" is being actively diluted in the service of standardisation and conservative views of nationhood, stories about difference, and their semiotic and multimodal elements, provide rich grounds for critical engagement. This is especially the case with stories about highly visible cultural symbols, such as the…

Ram Tone is a traditional play that is unique to Thailand. It is a popular folk play in all regions of Thailand and has been popular since ancient times. Ram Tone is a band dance with male and female dancers dancing in a circle, accompanied by tone, cymbaling, and Krab. The objective of the present study is to learn more about Ram Tone's literacy…

This article aims to: (1) study the context of the local wisdom Mohom for self-reliance of Ban Thung Hong community, Phrae; and (2) to study the local wisdom management of Mohom for sustainable inheritance and lifelong learning, by implementing qualitative research methodology. Data collection was conducted by an in-depth interview on the…