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Shaurya Rohatgi – ProQuest LLC, 2023
The exponential growth of digital libraries and the proliferation of scholarly content in electronic formats have made data mining and information retrieval essential tools for effectively managing, organizing, and disseminating knowledge. This thesis provides a comprehensive analysis of the advancements and challenges in these fields, with a…
Descriptors: Data Use, Data Analysis, Information Retrieval, Database Design
Kumar, Vikram; Raman, Ramakrishnan; Meenakshi, R. – International Journal of Higher Education, 2021
Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…
Descriptors: Advertising, Marketing, Business Schools, Internet