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McDermott, Robert J.1
Vamos, Sandra D.1
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What's in a Name? "Re"-Branding and "Re"-Framing School Health Education to School Boards and Legislators as "Education for Health Literacy"--A Commentary
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McDermott, Robert J.; Vamos, Sandra D. – Journal of School Health, 2021
Background: Branding involves "labeling" (for identification) and "meaning" (for understanding) to a product, service, person, idea, or other entity. We are familiar with "brands" of soft drinks, automobiles, mobile phones, soups, cigarettes, and sports teams, and some brands have greater "market share" than…
Descriptors: Health Education, School Health Services, Boards of Education, Legislators