Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes a holistic approach and identifies the antecedents of brand equity and the impact these have on building brand equity of online universities. Data was…

Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…

Purpose: Universities worldwide struggle to retain students, so it is important to identify the factors that may improve retention levels. The research investigates key factors that have an impact upon student satisfaction and students' staying and supportive intentions. Of particular interest is the extent to which organizational identification…

Open access (OA) publishing presents university librarians, administrators, and faculty researchers with a paradox of both opportunities and challenges. For faculty researchers in particular, the decision of whether to pursue OA publication of their scholarship is driven by their perceptions of the credibility and quality of OA publishing. While…

This study reviews three university ranking methodologies: Quacquarelli Sysmonds University Rankings, The Times Higher Education World University Rankings, and the Shanghai Jiao Tong University's Academic Ranking of World Universities. It also aims to suggest two new methodologies, one for World University Ranking and one for Arab University…

The quantity and quality of talented individuals in STEM (science/S, technology/T, engineering/E and mathematics/M) fields contribute to a nation's overall competitiveness. Taiwan and many countries around the world are vigorously promoting the training of STEM professionals and the enhancement of STEM literacy for all as one of the key education…

This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…

Conceptualizing branding as ongoing strategic efforts formulated by transnational English medium instruction EMI)-oriented universities in today's competitive Higher Education (HE) market in order to create uniqueness for their academic programs as branded commodities, this paper (a) examines the forms of branding crafted by universities in the…