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Download full textPanyaatisin, Kosin; Piyapasuntra, Suthasinee; Angkapanichkit, Jantima – LEARN Journal: Language Education and Acquisition Research Network, 2023
This study aims to investigate the linguistic strategies used in public health communication during the COVID-19 pandemic, according to the regulations stipulated by the Center for COVID-19 Situation Administration (CCSA) of Thailand. A corpus of 1.4 million words was retrieved from Thai online mainstream news media written in Thai, and…
Descriptors: News Reporting, COVID-19, Pandemics, Language Usage
Direct linkChinchanachokchai, Punjaporn; Chinchanachokchai, Sydney – Journal of Advertising Education, 2021
The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…
Descriptors: Marketing, Advertising, Foreign Countries, Internet
