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Direct linkKuo, Tsung-Hsien; Tien, Han-Kuang – Education & Training, 2022
Purpose: The content of training (art-based method) and instructional strategies (blended learning) can improve business school students' creativity and attempts to determine how training can be maintained using longitudinal tracking. The study aims to answer (1) whether the incorporation of art-based methods enhances the creativity of students…
Descriptors: Creativity, Business Administration Education, Student Characteristics, Art Activities
