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Direct linkAmélia Brandão; Áurea Silva Ramos – Journal of Marketing for Higher Education, 2024
The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…
Descriptors: Psychological Patterns, Social Media, Student Recruitment, Marketing
Dina Amaro; Ana Maria Caldeira; Cláudia Seabra – SAGE Open, 2024
This study addresses the growing interest in transformative experiences in international academic tourism from a managerial and consumer perspective. While the managerial perspective focuses on delivering highly personalized experiences that profoundly impact each individual, the consumer perspective emphasizes inner transformation and personal…
Descriptors: Tourism, Transformative Learning, Study Abroad, Educational Experience
Sousa, Sara; Correia, Elisabete; Leite, Joana; Viseu, Clara – International Research in Geographical and Environmental Education, 2021
The main purpose of this research study is to explore higher education students' environmental knowledge, attitudes and behavior. To achieve this goal, a questionnaire was conducted among the students of a public higher education institution (HEI) in Portugal. Our findings result from 371 valid responses and allow us to conclude that most students…
Descriptors: Knowledge Level, Student Attitudes, Student Behavior, Student Characteristics
