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Direct linkSyed Asim Shah; Muhammad Haroon Shoukat; Muhammad Shakil Ahmad; Bilal Khan – Journal of Marketing for Higher Education, 2024
Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…
Descriptors: Colleges, Reputation, Commercialization, Social Media
Waqar Ali Shah; Hajra Y. Pardesi; Talha Memon – TESOL Quarterly: A Journal for Teachers of English to Speakers of Other Languages and of Standard English as a Second Dialect, 2024
A recent surge in textbooks studies has revealed a closer link with neoliberalism and the way they construct neoliberal subjects. This paper uses Foucauldian governmentality as the conceptual lens to analyze the neoliberal discourses in EFL textbooks used in English Access Microscholarship (EAM)--one of the US-aided global ELT programs in…
Descriptors: Neoliberalism, Global Approach, Second Language Instruction, Second Language Learning
