A large body of research has revealed that viewing example image stimuli tends to constrain creative idea generation. However, the neurocognitive mechanisms underlying such visual fixation in creative cognition are unclear. In the present experiment, we explored whether example images impacted creative imagination and patterns of neural activity…

Ancient as well as modern writers have promoted the idea that bizarre images enhance memory. Research has documented bizarreness effects, with one standard technique finding that sentences describing unusual, implausible, or bizarre scenarios are better remembered than sentences describing plausible, every day, or common scenarios. Not…