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Sales Education and Philanthropy: U.S. Sales Curriculum Transcends Boundaries and Elevates Employability and Income Levels in Latin America

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Nielson, Blake; Barberi-Weil, Mikelle; Border, Tim – Journal of Education for Business, 2021

There has been an increase in sales education across the U.S. and world. Due to the growing and critical demand of sales professionals, new programs have been established at many universities. This study investigates the feasibility of adapted sales curriculum that is used in a U.S. based university and if it can be used in Latin America to help…

Descriptors: Sales Occupations, Employment Opportunities, Program Development, Universities