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Short Instructional Videos for the TikTok Generation

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Ding, Ning; Xu, Xiaoyan; Lewis, Emily – Journal of Education for Business, 2023

This quasi-experimental study examines the effect of short instruction videos on students' business statistics learning. Two hundred and thirty-one Dutch students attended 6-week online seminars on Business Statistics. One hundred and nineteen students were in an experimental group, and 112 in a control group. Students in the experimental group…

Descriptors: Educational Media, Video Technology, Age Groups, Statistics Education