Beginning and small-scale growers face significant challenges to maintain their economic sustainability, including maintaining a sufficient level of income. Despite this growing problem, there is little information currently available on what kind of education and/or skills beginning farmers need in order to make their operations profitable. The…

The objective of this study is to explore the stereotypes that students have about agribusiness students. We seek to determine the nature of these stereotypes and how they compare relative to marketing and accounting students. Our intent is to reveal the degree of fit of the agribusiness major within a college of business, as personality…