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Direct linkSotelo-Duarte, Manuel; Rajagopal – Qualitative Research Journal, 2022
Purpose: This paper aims to understand how mental time traveling impacts consumption by triggering nostalgia. The effects of nostalgic behavior are explored further in regards of its impact on dears and nears. Design/methodology/approach: This study is based on qualitative information from in-depth interviews. In total, 30 parents with children…
Descriptors: Foreign Countries, Parents, Memory, Emotional Response
