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Rand Al-Dmour; Hani Al-Dmour; Ahmed Al-Dmour – Journal of International Students, 2024
This study investigates the role of social media quality in mediating the effects of marketing mix strategies on international students' decisions regarding their study destinations, focusing on Jordanian universities. Integrating consumer behavior theories, the research aims to understand how marketing mix elements--product/program quality,…
Descriptors: College Choice, Mass Media Role, Marketing, Student Recruitment
Mohamed, Tarek Ismail – SAGE Open, 2021
This article focuses on applying the ethics of the product features during the students' design education. Good/Bad design term is a conventional approach to discuss the ethical/unethical design values of the products. It is noted that different aspects of the product design such as visual information design, interface design, and appearance…
Descriptors: Ethics, Graphic Arts, Merchandise Information, Marketing