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Direct linkFedi, Angela; La Barbera, Francesco; De Jong, Annabelle; Rollero, Chiara – International Journal of Sustainability in Higher Education, 2021
Purpose: The market of bottled water is one of the largest in the world. Paradoxically, the consumption of water in plastic bottles is highest in countries rich in the potable tap water of excellent quality. This paper aims to gain a better understanding of the factors that foster or hinder the intention to use refillable water bottles by…
Descriptors: Intention, Adoption (Ideas), Conservation (Environment), Water
