Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
Descriptor
| Adults | 1 |
| Advertising | 1 |
| Attitudes | 1 |
| Beliefs | 1 |
| Consumer Economics | 1 |
| Foreign Countries | 1 |
| Smoking | 1 |
| Visual Aids | 1 |
Source
| Health Education Research | 1 |
Author
| Amal Khayat | 1 |
| Carla J. Berg | 1 |
| Cassidy R. LoParco | 1 |
| Hagai Levine | 1 |
| Lorien C. Abroms | 1 |
| Yael Bar-Zeev | 1 |
| Yan Wang | 1 |
| Yuxian Cui | 1 |
| Zongshuan Duan | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Israel | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkYuxian Cui; Yael Bar-Zeev; Hagai Levine; Cassidy R. LoParco; Zongshuan Duan; Yan Wang; Lorien C. Abroms; Amal Khayat; Carla J. Berg – Health Education Research, 2024
The marketing of heated tobacco products (HTPs), like IQOS, influences consumers' perceptions. This mixed-methods study analyzed (i) survey data (2021) of 2222 US and Israeli adults comparing perceptions of 7 IQOS attributes (design, technology, colors, customization, flavors, cost and maintenance) and 10 marketing messages (e.g. 'Go smoke-free…')…
Descriptors: Foreign Countries, Smoking, Adults, Advertising
