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Asal Aghaz; Alireza Sheikh; Soroush Dehghan Salmasi; Asra Tarighian – Higher Education Quarterly, 2024
The qualifications of faculty members play a crucial role in the success of educational systems. Academics with a high level of organizational citizenship behaviour (OCB) are mostly valued due to the excellent services they offer to their students. This study aims to investigate the impact of faculty members' personality traits on their OCB.…
Descriptors: College Faculty, Universities, Citizen Participation, Organizational Culture
Ghorbanzadeh, Davood – Journal of Applied Research in Higher Education, 2023
Purpose: This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad University in Iran. Design/methodology/approach: The study is quantitative. Using convenience sampling techniques, a responsive group of 384 students was chosen from…
Descriptors: Web Sites, Advertising, Marketing, Foreign Countries
Asal Aghaz; Alireza Sheikh; Mohammadreza Mirzaee – Studies in Higher Education, 2024
This study investigates the impact of university teachers' authenticity on Iranian students' intention to migrate. Moreover, the mediating role of students' authenticity and the moderation of domestic university brands in the association between teachers' authenticity and students' intention to leave for educational purposes has been investigated.…
Descriptors: Foreign Countries, College Faculty, Teacher Characteristics, Universities
Seyyed-Abdolhamid Mirhosseini; Farnoosh Rashed; Mohsen Shirazizadeh – Current Issues in Language Planning, 2024
In the vigorous trend of international publication as a crucial research performance indicator, English claims the status of the uncontested global language of academic publishing. In this study, after providing a sketch of the policies of writing and publishing in English in Iran (reflected in national policy documents and university bylaws), we…
Descriptors: Language Planning, Foreign Countries, Writing for Publication, English (Second Language)
Davood Ghorbanzadeh; Atena Rahehagh; Mohammad Najarzadeh – Journal of Applied Research in Higher Education, 2024
Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…
Descriptors: Group Unity, Attachment Behavior, Marketing, Advertising
Ahmadi Safa, Mohammad; Sheykholmoluki, Hamidreza – International Journal of Language Testing, 2023
Iranian National University Entrance Exam (INUEE) as a nationwide high-stakes test is held annually to screen Iranian high school graduates and admit them into higher education programs in universities. This high-stakes examination has a wide range of impacts on test takers as the primary stake-holders and the parents, teachers, and high school…
Descriptors: Foreign Countries, High School Teachers, Teacher Attitudes, Principals