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Advertising a School's Merits in Hong Kong: Weighing Academic Performance against Students Whole-Person Development
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Chun Sing Maxwell Ho; Jiafang Lu; Lucas Chiu Kit Liu – Asia Pacific Education Review, 2024
Against the background of expanding parental choices and declining global birth rates, schools are experiencing rising competition regarding student enrolment. Schools have responded by strategically presenting information about their students' academic achievement and whole-person development orientation in the hope of attracting parents'…
Descriptors: Academic Achievement, Holistic Approach, Individual Development, Foreign Countries