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Higher Education Talents Strategy in the Context of Regional Talent Hub Construction: Textual Analysis and Endosymbiotic Cooperation Model
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Zhang, Hongfeng; Su, Shaodan; Liu, Yan – SAGE Open, 2023
In the context of constructing regional education and talent hub, Macao's higher education talent development strategy impacts the creation of a regional talent hub and the process of industrial diversification. This study adopts a text analysis approach. Through the analysis of 118 texts and the construction of the game model, it reveals that…
Descriptors: Higher Education, Talent Development, Barriers, Geographic Regions
Framing in International Student Recruitment: A Cross-Country Comparison of the Online Corporate Identity of Universities
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van der Rijt, Pernill Gerdien Antoinette – Journal of Studies in International Education, 2023
The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international…
Descriptors: Foreign Students, Student Recruitment, Identification (Psychology), Commercialization
Changes in the Usefulness of Communication Channels for Prospective Undergraduates about University Studying: Afore and during the Pandemic
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Ng, Annie W. Y. – International Journal of Educational Management, 2023
Purpose: This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years. Design/methodology/approach: Students who had recently taken undergraduate program admission indicated how useful communication…
Descriptors: COVID-19, Pandemics, Information Dissemination, Undergraduate Students
A Strategic Enrollment Management Framework: Perceptions of Senior and Program Managers at Three Hong Kong Universities
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Ng, Peggy M. L.; Galbraith, Craig – International Journal of Leadership in Education, 2023
This empirical study presents a thematic analysis of the Strategic Enrollment Management (SEM) framework from the perspectives of senior managers and program manager in Hong Kong. Data were collected from 25 in-depth interviews with self-financing institutions in Hong Kong. They were processed qualitatively through thematic analysis. The study has…
Descriptors: Strategic Planning, Enrollment Management, Administrator Attitudes, College Administration
Export Marketing in Higher Education: An International Comparison
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James, Melissa; Derrick, Gemma – Journal of International Education in Business, 2021
Purpose: How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross "et al.," 2013), but there is limited focus on how institutions in different parts of the world approach international student recruitment as an export marketing orientation…
Descriptors: Marketing, Cross Cultural Studies, Student Recruitment, Foreign Students
Nothing but Publishing: The Overriding Goal of PhD Students in Mainland China, Hong Kong, and Macau
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Horta, Hugo; Li, Huan – Studies in Higher Education, 2023
Publication pressure is perceived to be filtering down into doctoral education worldwide. We explore the causes and effects of the perceived centrality of publishing among doctoral students, emphasising the impact of publication pressure on students' identity trajectories. We draw on a qualitative analysis of 90 mainland Chinese doctoral students…
Descriptors: Writing for Publication, Doctoral Students, Foreign Countries, Publish or Perish Issue